Feature Article from Hemmings Classic Car as originally published on July, 2013 – Richard Lentinello
republished from Hemmings Blog
Dateline: 7.29.15 It’s been over 60 years since Chevrolet unveiled the Corvette, a car which has become the longest-running production model in General Motors’ history. Backed by a fanatical fan-base spanning the globe, the Corvette has earned the right to be called an American institution. And judging by the recent introduction of the new C7 model, interest in Corvettes is bound to remain strong for generations to come. Just try to name another car that comes close to what the Corvette has achieved.
Advertising in enthusiast magazines played a huge role in the Corvette’s success. From automobile magazines to general interest publications like the Saturday Evening Post, Time and Popular Science, Corvette display ads were always full-page layouts, and almost always depicted a smartly dressed young couple having fun behind the wheel.
And having fun is what owning and driving a Corvette is all about.
This article originally appeared in the July, 2013 issue of Hemmings Classic Car.
Scott Teeters’ Corvette Art on Amazon:
