Dateline: 4.24.12

Corvette’s Motorama Kiss’n Cousins

In 2009 when GM was getting negative publicity because of its financial troubles, I received a few emails with images of the 1954 GM Motorama Concept Pontiac Bonneville Special, Buick Wildcat II, and Oldsmobile F-88. For 1954, these are very cool-looking cars and you can’t miss the Corvette connection. The basic message in the email was, “Look at what the Corvette could have been if GM hadn’t let Chevy have the design. These cars had bigger engines and were nicer cars. GM got it wrong.” To which I say, “Ah, no.”

To begin with, the Corvette came first. Harley Earl started his small sports car design in 1951. By the end of ‘52 the hand made XP-112 Corvette was ready for its debut at the ‘53 Motorama Show on January 17, 1953. The concept was a completely unproven and much to Earl’s delight, was very enthusiastically received. So the car was rushed into production with almost zero development. By June ‘53 the first of only 300 Corvettes was released. Compared to the 332,497 Chevy 210 Deluxe 4-door sedans sold in ‘53, 300 Corvettes almost doesn’t qualify as “production.”

But before the numbers came in, Pontiac, Buick, and Olds wanted to take their shots at the 2-seater sports car concept. But unlike the spartan Corvette, the other divisions went in the direction of the ‘50s – big and bold. All three cars were typical concept cars – over festooned, and not produceable at a reasonable cost. The Corvette, also a concept car, was much more realistic for production. Continue reading “1954 GM Motorama Concept Cars – Corvette Wannabees” →