Dateline: 3.23.12

The 1954 “Could-Have-Been” Motorama Dream  Corvettes

Back in ‘09 when General Motors was getting more negative publicity than they ever dreamed, I received a few emails from car pals with images of the 1954 Motorama Corvette variants – the Pontiac Bonneville, the Olds F-88, and the Buick Wildcat II. The gist of the emails was this, “Look at how GM screwed up! The 6-banger Corvette “could have been” a powerful V8, classic ‘50s beauty.” Bla, bla, bla.

While it is true that the above mentioned cars were beauties, there’s no way they would have made it into production. The ‘53 and ‘54 Corvette already had Cadillac prices. The Pontiac, Buick, and Olds versions would have cost even more. But it was an interesting look back, as it turned out that the ‘54 Motorama had numerous delicious concept cars.

In my Illustrated Corvette Series No. 178, I covered the “Chevy/Corvette” concept cars, the Corvette Coupe, the Corvair Fastback, and the Nomad. (The Pontiac, Olds, and Buick concept cars were covered in a later column) Keeping in mind that “concept cars” are three dimensional canvases for designers to try out new ideas, it’s always fun to look back to see what ideas made it into production and where they were used.

Continue reading “The 1954 Motorama Corvette Dream Beauties!” →