Dateline: 7.9.2011
GM Finally Gets Serious About the Corvette
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1957 was a banner year for the Corvette. The 1956 model featured an all new fiberglass body that helped pull sales from 700 units in 1955, to 3,467 units in 1956. That’s was a 495-percent increase! It took a year for the new body design to really catch on. By the end of 1957, Chevrolet had sold 6,339 Corvettes, a 182-percent increase over 1956 and a staggering 905-percent over where sales were in 1955.
Along the way, ads, such as this one, helped stoked the flames of desire. The ad copy says it all on one word, “FUN!” Continue reading “Corvette Timeline Tales: July 9, 1957 – GM “Officially” Registers the Corvette Cross Flags Logo”
