Corvette’s Founding Fathers, Larry Shinoda, Pt 5 of 6: Sting Ray & Mako Shark Designer

Larry Shinoda: Genius Designer/Stylist and Self-Confessed Malcontent

Larry Shinoda was the perfect designer/stylist for GM VP of Styling Bill Mitchell. In the same way that Mitchell fit with Harley Earl, Shinoda clearly understood what Mitchell wanted. As VP of Design, Mitchell’s job was to hold the vision for what he knew would be new and fresh, then lead his designers and stylists to bring his vision into reality. Corvettes were always Mitchell’s pet projects and he was famous for saying, “Don’t get cocky, kid! I design Corvettes around here!” Mitchell’s Corvettes were about design, speed, power, and performance. And for that, he needed a designer/stylist equal to Duntov’s engineering/racing prowess. Larry Shinoda was his man.

Shinoda was a self-confessed malcontent, and proud of it. As a kid, Larry was always drawing cars with pencil stubs he found. At the age of eight, he did a large color painting that years later hung in the Los Angeles Museum of Art. Just after his father died when he was 12-years-old, Larry and his family were swept up and sent to a Japanese internment camp. No doubt that this helped form his surly persona. While in the camp, Larry designed and built a reclining chair for his grandmother from wooden crates. After two years of internment, Larry and his family relocated to Grand Junction, Colorado to help with the family nursery business. But rural life wasn’t for Larry and he quickly relocated back to Los Angeles to finish school.

Late 1940s California was the birthplace of the hot rod car culture and Larry was all-in! He built hot rod Ford coupes and roadsters called “Chopsticks Special” that he street raced, drag raced, and speed raced on the dry lakebeds of California’s Mojave Desert. When he wasn’t racing, Shinoda worked at the Weiland Company to put himself through two years at Pasadena City College. After college Larry had a two year stint with the Air National Guard and spent 16-months in Korea.

Shinoda knew that if he was ever to be a designer, he’d have to go to the Art Center of Design in LA. What seemed like a great idea quickly went sour, and Larry was kicked out! Shinoda only wanted to design cars, and saw no value in watercolor and life drawing classes. One of Larry’s former instructors called him when a rep for Ford was interviewing for designer positions.

Shinoda put together his portfolio and showed up for the interview in his attitudinal car-guy gear; peg-let jeans, and a loud Hawaiian shirt over a Howard Cams t-shirt. The Ford rep was so impressed with his work that Larry was offered a higher-than-normal salary, plus Ford paid to transport his hot rod to Michigan! But before going to Ford, in 1953 Shinoda set the SGTA Bonneville Nations D-Class Speed Record with a two-way average speed of 166-mph in his Chrysler-powered roadster. Then in 1954 Larry won the Fuel Roadster class at the first NHRA Nationals in Great bend, Kansas. Yes, gasoline was in his veins.

Shinoda spent a year with Ford learning the ropes of a big corporation and picking up a lot from fellow designers. Not contented with Ford, Shinoda jumped over to Packard where he befriended John Z. DeLorean. Earlier that same year, Larry was part of the John Zink crew that raced and won the 1956 Indy 500. Naturally, Shinoda designed the body and the car’s paint scheme. Shinoda and DeLorean quickly realized that Packard was a sinking and jumped to GM.

Hired as a senior designer by Harley Earl in late 1956, life inside GM was uninspiring. After his short orientation, Shinoda was transferred to the Chevrolet group where his unique flat rear fin design was incorporated into the 1959 Bel Air. Larry even showed how to manufacture the unique shape by welding the upper and lower parts of the shape and covering the weld with chrome trim. Larry then had a brief stint in the Pontiac design group and worked on the Wide Track Pontiacs and the 1960-1961 Tempests. To counter the doldrums in the Buick and Cadillac groups, Larry rendered the big cars with racing numbers, stripes, and mags. His bosses were not amused!

Sometimes providence has to bring the right people together. One day on the way home from work, Shinoda pulled up to a stoplight next to a supercharged 1958 Pontiac with VP of GM Design, Bill Mitchell behind the wheel. Larry let Bill get ahead of him, then totally smoked the VP! A few days later when Mitchell was in the Chevrolet studio, he asked who owned a white 1956 Ford. The studio boss said, “Hey Larry, don’t you have a white ’56 Ford?” Shinoda confirmed that indeed, he was the guy that dusted off Mitchell. Bill asked Larry to bring his car into the garage so he could check out the designer’s machine. When Mitchell looked under the hood, he nearly had a heart attack! The engine was a Bill Stropp race-prepared 352 with dual quads, headers, NASCAR shocks and a full roll cage. It was essentially a racecar! That was IT! Mitchell had found his go-to design/styling man.

Mitchell’s Studio X was the perfect place for Shinoda and it was there that he did all of the Corvette work he’s loved and admired for. Larry’s first project for Mitchell was to take Peter Brock’s 1957 Q-Corvette design and translate it to fit the mule chassis of the 1957 Corvette SS Racer. The result was the 1959 Stingray Racer. Mitchell erroneously thought the shape would act like an inverted airfoil and push the car down. The front-end lift was terrible and was unfortunately inherited by the C2 Sting Ray. Before the C2 Sting Ray project, since Shinoda had already designed the body of a winning Indy 500 car, he was tasked to create the body for Duntov’s Indy car-like CERV-I R&D vehicle.

Not only did Mitchell’s Stingray Racer win a championship, it was such a hit with the crowds, the design had to be the next Corvette, and Larry Shinoda was the man for the job. Translating a sketch into a racecar body is one thing; making the shape into a real automobile is a whole other thing. The only carryover parts were the engine and transmission, everything else had to be designed and styled. Although the Sting Ray was Mitchell’s vision, Shinoda and his team worked out the visual details.

 

Shinoda was the perfect man for the time. Design studios all over Detroit were white-hot with secret advanced design projects and a steady flow of concept cars. The following cars all have “Larry Shinoda” baked into their DNA, and they all still look good today; 1959 Stingray Racer, 1960 CERV-I, 1962 Corvair Super Spyder, 1962 Monza GT, 1962 Monza SS, 1962 Mako Shark-I, 1963-1967 Sting Ray, 1964 GS-2b, 1964 CERV-II, 1964 Rear-Engine XP-819, 1965-Mako Shark-II, 1966 Mako Shark-II, 1965-1966 and 2D, 1967 Astro-I, and the 1968-Astro-II.

Larry Shinoda was well rewarded for his contributions. Just before the Mako Shark-II project, Larry was promoted to Chief Designer for Special Vehicles, where he coordinated efforts with Frank Winchell’s Chevy R&D group and Vince Piggins Performance Group. But by 1968, the self-confessed malcontent left GM to work with his friend Semon “Bunkie” Kundsen, the new president of FoMoCo. Larry’s new position at Ford was Executive of All High-Performance and Show Vehicles. Shinoda was responsible for the Boss 302 and 429, the Torino Talladega, Cougar Eliminator, the King Cobra, the Torino Design Study, Cyclone Spoiler II, and the Mustang and Torino pace cars. But life inside Ford was more turbulent than GM, and after 16 months, Knudsen and Shinoda were fired. The Shinoda/Knudsen team then formed RV company RecTrans, which was soon bought by White Motor Company, with Knudsen as president.

The last chapter of Shinoda’s career began in 1976 when he created Shinoda Design Associates, Inc, with a staff of designers, clay modelers, technicians, engineers, and fabricators. Shinoda’s team worked to help client’s profitability with excellent design that would be appealing to their client’s; trucks, boats, motorcycles, golf equipments, products. Larry’s last Corvette project was the Shinoda/Mears Corvette body kit.

Larry’s older sister Grace had this to say about her famous brother, “Creative people take risks. They see things in new ways that the establishment doesn’t agree with.” She certainly knew her brother very well.

Larry passed on November 13, 1997, but on January 6, 1997 he completed and signed a color rendering of a C5 Corvette Split-Window Coupe with C2-style front and rear fender humps and rear bumper cover. Clearly, Larry wanted to see more “Sting Ray” in the then-new C5. Unfortunately, Larry health issues got in the way and the project never went past the illustration. The following year, Larry was inducted into the National Corvette Museum Hall of Fame. And in 1995 Larry was inducted into the Mustang Club of America’s “Mustang Hall of Fame”. Larry Shinoda was outspoken (often to his own determent), candid, humorous, and firmly believed in whatever he was doing. – Scott

 

 

 

 


 

Founding Fathers Pt 3 of 6: Bill Mitchell, Creator of the Corvette Look

When Harley Earl’s XP-122 “Corvette” debuted at the 1953 GM Motorama, the clean design was way ahead of cars of the day. The look reflected Earl’s style; long hood, low, and rounded – a simple yet beautiful design. Earl was five years away from retirement and had already handpicked his replacement, William L. Mitchell. Bill learned the corporate ropes from Earl, and while a faithful lieutenant, had his own unique style that completely changed the look of the Corvette.

This is Mitchell and the 1959 Stingray Racer. Note the red paint and clear hood scoop. This is what the car looked like when it was in the Elvis Presley movie, “Clambake”. See the photos of The King and the 1959 Stingray Racer at the bottom of this post.

One of Mitchell’s famous quotes is, “I got gasoline in my veins!” Mitchell’s father owned a Buick dealership, so Bill grew up surrounded by cars. Born on July 2, 1912 in Greenville, Pennsylvania, as a kid Bill was always drawing cars. His father sent him to Carnegie Tech to learn to draw something besides cars, but it didn’t work. After college Bill got a job at Collier Advertising as an office boy, went to night school for art, and quickly worked his way into the art department. Still “drawing cars”, Bill befriended Sam, Miles, and Barron Jr. Collier with the common interest in, you guessed it, cars.

On the weekends Bill would hang out with the Colliers at their Tarrytown, New York estate, between the Rockefeller and Stillman estates. The guys had a blast roaring around the grounds in MG sports cars. The Collier brothers were so into racing, they started the Sports Car Club of America, and their pal Bill was their official illustrator. Walter Carey, an industrialist and friend of Harley Earl, saw some of Bill’s illustrations and asked him if he ever considered designing cars. Bill answered, “No.” Carey suggests Bill send him some illustrations to forward to Earl. This was the summer of 1935 and by December, Harley Earl hired Bill Mitchell to work as a designer at General Motors. Bill would work for GM until he was 65 years old.

Bill was a natural and a quick learner. A year later, he was in charge of the Cadillac studio! Through the 1930s to the mid-1950s Mitchell created the 1938 Cadillac Sixty Special, the 1949 Cadillac Coupe DeVille, the 1955-1957 Bel Airs, and many other now-classic cars. Mitchell got along very well with Earl and was never on the receiving end of an Earl’s volcanic dress-downs; Bill knew how to “go-along to get-along.” Mitchell liked Earl’s Corvette and since he knew that Earl’s design kingdom would soon be his, had his own vision for a future Corvette.

On May 1, 1954 Mitchell was promoted to GM Director of Design, but still under Harley Earl. To save the struggling Corvette, Earl was directing the next Corvette based on his Olds “Golden Rocket” Motorama show car. The new designs were classic Earl: very rounded, with a bulbous top, a split rear window, and fins. But GM decided to drop Earl’s new concept to reevaluate the Corvette.

Here’s Bill Mitchell with his two favorite fish – the 1959 Stingray Racer and the 1961 Mako Shark-I. Snappy coat, Bill!

Meanwhile, Mitchell’s group was working on what would later be called the “Q-Corvette”. Upon his arrival back from the 1957 Turin Auto Show, Mitchell gave design studio manager, Bob Veryzer’s team photos from the show, with instructions that he liked the bulging fenders and sharp beltline of the Abarth 750 and the Abarth Alfa 1000 streamliner. Mitchell was looking for something new and different. He told the group of designers, “I want this form to be a complete breakaway from what we’ve seen around here in the past.”

Peter Brock was part of the team and was the youngest designer ever hired by GM. Brock described Mitchell as, “… garrulous, rather extroverted and often profane when he wanted to emphasize a point. Mitchell made sure everyone knew he was the boss, but still loved being “one of the guys.” Mitchell closed out his informal meeting saying, “I’ll be back in a few days kids; show me what you’ve got.” The young designers created dozens of sketches with Mitchell keying in on a Peter Brock sketch. The design process went around and around, yet each time Mitchell came back to Brock’s drawing, which eventually became XP-87, the Q-Corvette, which eventually became Mitchell’s 1959 Stingray Racer, but as a roadster.

Mitchell’s Stingray Racer was another chapter in his feisty career. After his promotion to VP of Design and despite GM’s racing ban, he indulged himself by “buying” the mule chassis of the 1957 Corvette SS, and had his guys adapt the Q-Corvette body to the chassis so that he could go racing. In a large meeting, GM president John F. Gordon said, “I thought everyone knew we were out of racing.” Later Mitchell asked Gordon, “Were you talking about me?” Gordon replied, “Damn right I was!” Mitchell asked. “Do I have to quit?” Gordon snorted, “You’ve got to quite right now!” Bill wrote Gordon a letter explaining that he got his job from racing, because that’s what he did – like a doctor going to conventions. Later Mitchell asked Gordon if he’d read the letter and Gordon replied, “I sure as hell did. You’re a good salesman. You can go ahead. Keep it off the property and spend your own money.” Yes, Bill dodged a bullet! Mitchell raced the car for two years and won a championship with no external marking besides, “Stingray”. The fan response was so intense; the next Corvette had be the Stingray.

1963 was a banner year for Bill Mitchell’s cars, as the Sting Ray and his “personal luxury car” the Buick Riviera both arrived. Like the Sting Ray, Mitchell didn’t lay down a single line himself, he knew what he wanted and gave direction until he saw what he was thinking. His instructions for the Riviera were that he wanted to combine a Rolls Royce with a Ferrari. That interesting mix turned into another Mitchell classic.

As soon as the 1963 Sting Ray released, Mitchell got started on the next new Corvette. When he brought in his team of advanced designers, lead by Larry Shinoda, he told them he wanted, “…a “narrow, slim, selfish” center section and coupe body, a prominently tapered tail, an “all of one piece” blending of the upper and lower portions of the body, and prominent wheels with protective fenders that were separate from the main body yet grafted organically to it.” While that sounds obtuse, it does describe the Mako Shark-II. When the Mako Shark-II was shown to management in April 1965, it was unanimous, the next Vette had to be the shark. Outrageously, they wanted it as a 1967 model.

Bill Mitchell’s personality was as intense as his designs. Mitchell didn’t hold division general managers in high esteem, and he hated engineers trying to be designers. He once told a general manager, “I don’t tell you how to make your car or run your plant. Keep your damn nose out of design.” Bill didn’t like smaller cars and once said, “It’s hard to tailor a dwarf.” Mitchell detested focus groups and committees and said, “You can’t design by committee. You have to say, “This is what I want to do.” On the same topic, he said, “Frank Lloyd Wright did not go around ringing doorbells asking people what kind of houses they wanted.”

Many that worked with Mitchell admired him greatly. Designer Roy Lonberger described bill as, “The most authentic man I ever met. His focus never changed, his design vision was laser clear. He changed designs with complete responsibility to design a car. He delegated responsibility, but never abdicated his own. You always knew where you stood with Mitchell because he told you.” Larry Shinoda got along wonderfully with Bill, but Duntov, now so well. They had a famous blowout when Zora came into Bill’s studio complaining about the Sting Ray’s split window. Incensed that a lowly engineer would demand he change his design, a shouting match ensued. Mitchell called Duntov “Zorro” and Duntov called Mitchell a “red-faced baboon”! Duntov was persona-non-grata in Mitchell’s studio for a long time. Designer Robert Cumberford said, “I liked him because he was enthusiastic about things, but he could be crude and vulgar.” Chuck Jordan, eventual VP of Design said, “He certainly loved women. Bill once told me, “If God made anything better than a woman, he kept it for himself.”

When Mitchell retired in December 1977, GM’s upper management decided that never again would they allow a VP of Design with so much power. Mitchell’s successor, Irv Rybicki was totally unlike Bill – some called him a “Yes Man” claiming that’s why 1980s GM’s cars were so boring. A few years before his death in 1988, Mitchell has this to say about the C4 Corvette, “That square box is pretty near plastic… the instrument panel – Dracula’s dressing room… it rides like a truck… it isn’t a style car, it’s an machine car… engineers are running it. Earl would never let that – I would never let that happen, and I condemn the guys for it!” He also said, “My time is over.” Fast forward to the Tom Peters C6 and C6 design era and I believe Bill Mitchell would approve. Scott


Corvette’s Founding Fathers, Pt. 1 – Harley Earl, CLICK HERE.

Corvette’s Founding Fathers, Pt. 2 – Ed Cole, CLICK HERE.

Here’s Elvis Presley and the 1959 Stingray Racer from the 1967 movie “Clambake”.


Corvette Odd-Ball – 1958 Fiberfab “Centurion” Sells at Barrett-Jackson Scottsdale Auction for $91,000! – 2 VIDEOS

One-of-six Fiberfab Centurion (1959 Stingray Racer), fully-functional, period-correct kit cars – sells for $91,000!

Dateline: 1.19.18, Images Barrett-Jackson – The “build your own car” trend was HOT in the 1960s. Most were never finished and many were badly completed. What is arguably one of the nicest-finished kit cars ever, SOLD today for an impressive $91,000! Bidding was brisk and the auctioneer really worked the car. Check out the above video.

What is surprising to me is that according to the auctioneer, the car is eligible for the Monterrey Historic Races events! How about that?

Below is a video about the real 1959 Stingray Racer.
Continue reading


Corvette Odd-Ball – 1958 Fiberfab “Centurion” Sells at Barrett-Jackson Scottsdale Auction for $91,000! – 2 VIDEOS”


Corvette Odd-Ball – 1965 Fiberfab “Centurion” Goes On the Block January 2018

Barrett-Jackson 2018 Scottsdale Auction will auction off one-of-six Fiberfab Centurion (1959 Stingray Racer), fully-functional, period-correct kit cars – NO RESERVE!

Dateline: 12.15.18 (Images: Barrett-Jackson.com) – Back in the 1960s the built-it-yourself “kit car” craze exploded with all kinds of interesting poser cars that used contemporary chassis, engine, drive train, and suspensions. Fiberglass was the carbon fiber of the day, so all kit cars had fiberglass bodies. Ads for kit cars were always in the back of Hot Rod, Car Craft, Road & Track, and most car magazines, and were a lot of fun to daydream about. And they had cool names, such as; Aztec, the Jamaican, Valkyrie, Vagabond, Banshee, and for Corvette lovers, the Centurion.

The Fiberfab Company had a whole series of sports car style bodies that looked very close to Ford GT40s and Ferrari Daytonas. The trouble with kit cars was that most were never completed, stalling out when it came to the electrical wiring part of the project. The body that the customer got typically required a lot of finish work, so most kit cars turned out not so good and many were never finished. Continue reading


Corvette Odd-Ball – 1965 Fiberfab “Centurion” Goes On the Block January 2018″


Inside Bill Mitchell’s Secret Garage – 2 VIDEOS

A walk on “hallowed ground” of Corvette design.

Image: GM Archives

Dateline: 11.18.17 – My monthly column in VETTE Magazine, “The Illustrated Corvette Series” is now in its 21st year. I’m in the middle of a series I’m calling, “The Corvette’s Founding Fathers” that covers the careers of Harley Earl, Ed Cole, Bill Mitchell, Zora Arkus Duntov, Larry Shinoda, and Peter Brock. Each of these men played a foundational roll in setting the pattern and personality of the Corvette. Without them, the Corvette might not have survived the 1950s.

I’m now working on installment number three, covering Bill Mitchell that will appear in the May 2018 issue of VETTE Magazine and will be out in March 2018. While researching Mitchell Continue reading


Inside Bill Mitchell’s Secret Garage – 2 VIDEOS”


Vintage 1959 Corvette Sports Car Equipment Guide – PDF Download!

Mr. Duntov took care of “his customers” that wanted to go racing!

Dateline: 5-27-17 (Download link is at the bottom of this story)  – Before the ax fell in 1957 thanks to the AMA Factory Racing Ban, Zora Arkus-Duntov was planning to take a team of his 1957 Corvette SS Racers to Le Mans. The completed SS Racer was an embarrassment at it’s 1957 Sebring debut and in fact, the Corvette SS mule car showed more promise. The car was rushed in its construction and was actually being finished inside the transported on route from Detroit to Sebring, Florida. Management seemed to be more interested in having the car look good than a developed racecar. In retrospect, the car was terribly underdeveloped. Then, right after the race, GM signed on with the AMA Racing Ban and as Duntov liked to say, the program came to, “… a screeching halt!”

But two major elements from the Corvette SS project survived and eventually made a significant impact on Corvette racing. The finished Corvette SS Racer with its magnesium body was converted into a show car and went on tour with a jet age bubble top. The rough mule car was stripped of it’s cobbled together fiberglass body and the chassis went into storage, only later in 1958/59, to be bought for a nominal fee by then-new GM VP of Styling, Bill Mitchell so that Wild Bill could go racing. His racing effort could in no way look like it was a GM-sponsored enterprise. Mitchell’s racing indulgence became the Stingray Racer, which was the public face of what would eventually become the 1963 Sting Ray. Continue reading


Vintage 1959 Corvette Sports Car Equipment Guide – PDF Download!”

Corvette Timeline Tales: July 1977 GM’s Chief of Styling, Bill Mitchell Retires

“I design Corvettes around here!” – Bill Mitchell

Mitchell was a master at proportions. By itself, the Mako Shark looked BIG. But next to a production ‘68 Corvette, it looks like a 7/8s-size car.

It was probably a hot July day in Detroit when William L. “Bill” Mitchell quietly retired from General Motors after 42 years of service! Volumes could be written about this man. Mitchell looms large in the Corvette world because he was one of four key players that were responsible for setting the tone and design of the Corvette. Harley Earl came up with the concept of a mass-produced American sports car built in Detroit. Ed Cole was the inside engineer man that made it happen. Zora Arkus-Duntov put hair on the Corvette’s chest and made it the car a bare-knuckles brawler. And Bill Mitchell designed and guided the ‘63 – ‘67 Sting Ray and the Mako Shark-II-styled C3 Corvette. The Corvette would not have its signature style were it not for Bill Mitchell.

Bill was known as a “snappy dresser” that loved expensive italian silk suits. “Red” was also his favorite color.

Bill Mitchell, son of a Buick car dealer, started his professional career as an illustrator that liked to draw cars. While an illustrator at Collier Advertising, someone suggested that he show his car renderings to then VP of GM’s Art and Color Department, Harley Earl. Harley liked what he saw and hired Mitchell on December 15, 1935. Mitchell became Earl’s protégé and was eventually Continue reading “Corvette Timeline Tales: July 1977 GM’s Chief of Styling, Bill Mitchell Retires”