Is This The Future of Car Magazines?

Dateline: 7.27.11
Could digital magazines, like the RM Auctions Monterey’s 562-page event catalog, be the salvation of the magazine business?


This is a screen shot of the online version of the RM Auction Monterey event catalog.


If car magazines were digital, viewable on a PC, laptop, Kindle, iPad, etc, and cost just $12.00 for a one-year subscription, how would you feel about it?

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I got a really neat email from Kevin Mackay of Corvette  Repair this morning with an interesting link. I’m sure that most of you have heard that the John Greenwood 1969 ZL-1 Corvette race car is going on the block at the RM Auctions Monterey event, August 13 and 14. It’ll be interesting to watch this one because they are expecting between $750,000 and $950,000 for the car. So, we’ll see how hungry the market is for a beautifully restored piece of Corvette racing history. Kevin is also closely following this because he did the restoration work on the car.

So, if you go HERE, you can see what Kevin sent me. (The link to the left will open a new window) Kevin knows I’m a big fan of the early Corvette race cars and especially the Greenwood cars. So, enjoy the images, they’re beautifully photographed, But that’s not what this post is about.

When you go to the page, look in the middle of the page towards the bottom. See the gray forward and backwards arrows? In the middle it says, “110-11/562.” That means you’re looking at pages 110 and 111, of a 562-page document. What you have is the entire 562-page catalog of the cars that are up for auction August 19 and 20. Continue reading “Is This The Future of Car Magazines?”