Tag: Harley Earl

Vette Videos: The Life & Times of The Father of the Corvette, Harley Earl

Published on by Scott

Dateline: 11.23.11

Harley Earl gave us much more than the Corvette. He could have also been called, “The King of the Razzle-Dazzle!”

Three Harley Earl Videos!

Yesterday we shared with you a brief overview of the life and career of General Motors’ first chief of design, Harley Earl. When it comes to Corvettes,  it’s easy in retrospect to say that GM should have done this and done that. But it’s essential to remember that when Earl first showed his sports car renderings of what they were calling the “Project Opel,” there were no sports cars being made in Detroit. And no one even knew if there was an American market for the little machines. And on top of that, no one in Detroit really knew “how” to build a true sports car. But, everything has a beginning. And lucky for the Corvette, it skimmed by for a time, just on its good looks.

So much of what Earl pioneered  in his career at GM is now commonplace practices in the automobile industry. Two of the best examples of Earl innovations were the “design studio” and “annual model changes.” Today all of the major car companies have their own private facility where ideas and concepts are thrashed out. Before Earl’s Technical Center was officially christened in 1956, there were no such places where ideas could be securely developed in private. Continue reading “Vette Videos: The Life & Times of The Father of the Corvette, Harley Earl” →

Corvette Timeline Tales: Happy 84th Birthday to Corvette Designer, Chuck Jordan

Published on by Scott

Dateline: 10.21.11

Chuck Jordan – the last of the old guard GM designers.

When car designer Chuck Jordan passed on December 9, 2010, it was the end of an era in automotive design. Jordan started working for GM in 1949 as a junior engineer and retired in 1992. During that time, he worked with all of the greats of GM design; Harley Earl, Bill Mitchell, Ed Cole, Zora Arkus-Duntov, Larry Shinoda, and more.

Jordan’s nickname was “the Chrome Cobra.” He was steeped in a time of very strong personalities. Harley Earl and Bill Mitchell had strong personalities  with flash-like tempers – quick to anger, quick to let it go. When Mitchell retired in ‘77, his replacement, Irv Rybicki, was specifically chosen because upper management said, “No more strong opinionated design chiefs!” They were glad to see old Bill go. Irv was an excellent designer, but to Jordan, Rybicki seemed to play it safe too much. The automotive press noticed too and began to wonder what happened to GM’s sense of style.

But Jordan got his shot in ‘86 when Rybicki retired and was promoted to vice president of design, serving from ‘86 to ‘92. Below is a brief slide show of some of the cars Jordan styled, designed, and managed through the development process. Design styling is one thing and designing for mass production is another. Some designs translate into production better than others. What’s obvious is that over his 40-plus year career as a car designer, he consistently followed the advanced trends of the day. Chuck loved design so much that after he retired, he taught design at ??? He could have stayed home and enjoyed his many Ferrari sports cars. But Jordan loved the high school art design in Southern California. Continue reading “Corvette Timeline Tales: Happy 84th Birthday to Corvette Designer, Chuck Jordan” →

Corvette Timeline Tales: Happy 102nd Birthday, Ed Cole

Published on by Scott

Dateline: 9.17.11
“Kick the hell out of the status quo!” – Ed Cole

Ed Cole was one of what I call, “The Four Fathers of the Corvette.” The first Father of the Corvette was Harley Earl, the designer and creator of the Corvette. Earl was the “Idea Guy.” Ed Cole was the “Go-to” guy. Ed was already the chief of engineering of Chevrolet in ‘53 and was working on what would become the Small-Block Chevy engine. He was also the man that hired Zora Arkus-Duntov. The third Father of the Corvette was Zora Arkus-Duntov. Were it not for his at times, unbridled passion and insistence that Corvettes were successful at the race track, the car wouldn’t have survived the ‘60s. And the fourth Father of the Corvette was Bill Mitchell. His Sting Ray and Mako Shark II designs forever defined the Corvette “look.”

While Cole was one of the top engineers of his day, he did not start out wanting to be in the car business. When he first started attending Grand Rapids Community College as a lad, he wanted to become a lawyer! But a part-time job in an auto parts supply store hooked him into cars. He enrolled in General Motors Institute and got his engineering degree and a job at GM. Cole and Harry Barr co-headed a team to design and develop the revolutionary 1949 Cadillac V8 engine. It was the Cadillac engine project that set Cole up to be the lead man on the Chevrolet small-block engine project. Just stop and reflect on what an enormous contribution to Chevrolets and racing the all-time classic Small-Block Chevy engine is.

I called Ed Cole the “go-to” guy because of his relationship with Duntov. Zora was quite an anomaly inside of General Motors. The prevailing attitude towards Duntov and Cole was likely, “You hired him, he’s yours!” It turned out that Cole was Duntov’s corporate angel and he always had Ed’s ear.

The book, “Zora Arkus-Duntov – The Legend Behind Corvette” by Jerry Burton is filled with wonderful stories about Cole and Duntov. One amusing story happened in early 1956 just after Cole and Duntov took a modified ‘56 Chevy Belair to Pike’s Peek and broke several records. After the event, while the guys were celebrating over drinks, Zora told Ed, “We should show the world that the Corvette is no longer an underdog. Let’s show how fast the car will really go.” Cole asked, “How fast is that?” To which Duntov just pulled a number out of the air and said, “Oh… maybe… 150 miles per hour.” Cole was interested, but reminded Zora that his main responsibility was the development of the fuel-injected engine. Zora took Cole’s interest as a go-ahead and started working on body modifications that would eventually lead to the speed record run on the sands of Daytona Beach with John Fitch, Betty Skelton, and himself driving modified ‘56 Corvettes. Duntov was a loose cannon, and he was Ed Cole’s loose cannon.

After Cole was made general manager of Chevrolet in ‘56, he embarked on an over-the-top project called the “Q-Chevrolets.” Cole was fascinated with the idea of using a transaxle on all Chevrolet cars (Corvette included) by 1960, with a marketing angle of Continue reading “Corvette Timeline Tales: Happy 102nd Birthday, Ed Cole” →

Vette Videos: 1953 Corvette TV Commercial

Published on by Scott

Dateline: 8.12.11
It all had to begin somewhere…

Harley Earl was a leader in women's rights in the workplace.

What an OUTRAGEOUS proposal! Take a Chevy sedan chassis and drivetrain, soup up the in-line-six “Stovebolt” engine, and dress it with a sexy lightweight body made of an exotic new material – fiberglass. That’s was GM chief of design, Harley Earl’s idea of an American sports car.

The Stovebolt-Six engine was goosed by adding three Carter one-barrel carbs, a more aggressive solid-lifter cam, increased compression to 8:1, dual valve springs, stronger exhaust valves, and a high-efficiency water pump. The 115-HP Stovebolt six was reborn as the Blue Flame Six and packed a mighty 150-HP @ 4200 rpm and 224 LB/FT or torque. (calm down, calm down) The transmission was the tried-and-true Chevrolet Powerglide automatic with the shifter on the floor.

The Blue Flame Six engine had 150-horsepower, 223-lb/ft or torque, and a redline of 5,000 rpm!

While the fiberglass was exotic for 1953, there was a more practical reason for using the plastic material – COST. Even though finishing the body was more labor intensive, it was no where near the cost of making the huge metal stamps for steel body parts. Chevrolet engineers determined that if the car failed, they would have a minimal financial risk using fiberglass. Continue reading “Vette Videos: 1953 Corvette TV Commercial” →

Vette Videos: Building the 1957 Corvette SS Racer Video

Published on by Scott

Dateline: 8.11.11
Take a trip in the CorvetteReport.com Video Time Machine to 1957!

Many times, a bold project must have a bold leader. Zora Arkus-Duntov was one of the all-time great corporate outsider misfits. Not only was he the only executive at GM that had actually raced cars, he had raced at Le Mans! Plus, he was constantly wandering off the reservation!

Corvette SS racer at Sebring 1957.

After Sebring in ‘57, it was obvious that modified stock Corvettes would never be competitive against the Jaguars and Ferraris. GM’s chief designer, Harley Earl proposed building a “Corvette” based on a D-Type Jaguar with a Corvette engine and a modified body. When Zora heard about the proposal and looked into what would be needed to create such a car, red flags popped up all over the place for the wild Russian. But Earl was no fool, he was a master tactician, and may well have made such an outrageous proposal as a way of pushing Chevrolet towards building their own purpose-built Corvette racer.

Obviously, because of Duntov’s background, he was the only man to lead the project. After he put together his team of designers, draftsman, and fabricators, the chassis of a Mercedes-Benz 300SL was used as a model for how to construct a tube space frame. Continue reading “Vette Videos: Building the 1957 Corvette SS Racer Video” →

Corvette Timeline Tales: July 1977 GM’s Chief of Styling, Bill Mitchell Retires

Published on by Scott

“I design Corvettes around here!” – Bill Mitchell

Mitchell was a master at proportions. By itself, the Mako Shark looked BIG. But next to a production ‘68 Corvette, it looks like a 7/8s-size car.

It was probably a hot July day in Detroit when William L. “Bill” Mitchell quietly retired from General Motors after 42 years of service! Volumes could be written about this man. Mitchell looms large in the Corvette world because he was one of four key players that were responsible for setting the tone and design of the Corvette. Harley Earl came up with the concept of a mass-produced American sports car built in Detroit. Ed Cole was the inside engineer man that made it happen. Zora Arkus-Duntov put hair on the Corvette’s chest and made it the car a bare-knuckles brawler. And Bill Mitchell designed and guided the ‘63 – ‘67 Sting Ray and the Mako Shark-II-styled C3 Corvette. The Corvette would not have its signature style were it not for Bill Mitchell.

Bill was known as a “snappy dresser” that loved expensive italian silk suits. “Red” was also his favorite color.

Bill Mitchell, son of a Buick car dealer, started his professional career as an illustrator that liked to draw cars. While an illustrator at Collier Advertising, someone suggested that he show his car renderings to then VP of GM’s Art and Color Department, Harley Earl. Harley liked what he saw and hired Mitchell on December 15, 1935. Mitchell became Earl’s protégé and was eventually Continue reading “Corvette Timeline Tales: July 1977 GM’s Chief of Styling, Bill Mitchell Retires” →

Five Key Corvette Players

Published on by Scott

The Five Key Players That Forged the Corvette
by K. Scott Teeters

Corvette Illustrations Courtesy of Artist, K. Scott Teeters

I was just a little kid when I discovered the world of Corvettes one day at Haddonfield Chevrolet, in Haddonfield, NJ. I was with my big brother Bob and he had just purchased a beautiful ‘57 Chevy 2-door Coupe. Continue reading “Five Key Corvette Players” →