Tag: speed and supercar

The Baldwin Motion Experience with Marty Schorr & Joel Rosen on Far Out Radio!!!

Published on by Scott

Dateline: 4.24.13

Listen to Archived Show – Click Here

Schorr-Rosen-FB-Graphic-72It’s a Friday Night Car Show at Far Out Radio! Our guests are Marty Schorr and Joel Rosen. Marty is the former editor of CARS Magazine, founder of VETTE Magazine, editor and chief of CarGuychronicles.com, and owns PMPR, an automotive public relations business. Joel Rosen is the former owner of Motion Performance and currently owns and runs Motion Models, a world renown scale military model company.

Back in the ‘60s, Marty Schorr was the editor of CARS Magazine and Joel Rosen was the owner of Motion Performance. Schorr and Rosen became friends and Motion Performance was CARS Magazine’s “special projects” shop. The two creative guys came up with a Chevy supercar concept, not unlike Carroll Shelby’s Ford Shelby Mustangs, only at a local level.

Baldwin Chevrolet was a local Mom & Pop Chevy dealership on Long Island. Schorr and Rosen pitched the concept of offering supercar versions of new Chevy muscle cars purchased through Baldwin Chevrolet. Rosen designed a near-bullet-proof parts package and took care of the assembly. The team created the Baldwin Motion “look” and Schorr took care of the branding, advertising, catalogs, and PR.

Rosen spun the wrenches and Schorr spun the spin. The cars had drop-dead, in-your-face aggressive good looks to go with their ground-pounding performance – all with a 100% Chevy warrantee!

The guys created a legend that still being talked about 45 years later! Survivor Baldwin Motion Supercars are today VERY valuable.

Continue reading “The Baldwin Motion Experience with Marty Schorr & Joel Rosen on Far Out Radio!!!” →

Marty Schorr’s “Car Guys Who Lunch” Car Club – Start Your own Chapter!

Published on by Scott

Dateline: 9.13.11
“There’s only ONE rule – Be a real car guy, or be GONE!”
– Martyn L. Schorr, OWner of Sarasoda Cafe Racers Car Club

Marty will probably blush over this, but I’ll say it. Marty Schorr has made a larger contribution to not just the Corvette world, but to automotive hobbyists all over. Marty was at the helm of High-Performance CARS magazine for nearly 20 years. But “CARS” wasn’t the only pub Marty drove. He was also editor of Chevy Action, Speed and Super Car, the founder of VETTE Magazine and Thunder-AM, plus dozens of CARS Annual special editions and a few dozen stand alone car books. His latest book “Motion Performance – Tales of a Muscle Car Builder” is the official history of the Baldwin-Motion experience, as told by the man that helped create the whole shebang! As front man for the Baldwin-Motion experience, Marty provided those wonderful, “in-your-face” PR, advertising, brochures, and catalog campaigns for the successful Phase III Supercars. The list just goes on and on. “Prolific” is an understatement. And now, we should also add “car club impresario” to Marty’s list of accomplishments.

Marty isn't late, but as Maitre d’ café & CCO (Chief Communications Officer), he likes to be at the restaurant first.

Car Guys Who Lunch started in 2003 when a group of dudes with gasoline in their veins got together for burgers and bench racing in a cafe in Sarasota, Florida. A good time was had by all with everyone agreeing, “Lets do it again!” Within a year, “Sarasota Cafe Racers” was officially launched, or should I say, “lunched.” (Arr, arr!) There are two aspects of Car Guys Who Lunch that make it so unique.

Continue reading “Marty Schorr’s “Car Guys Who Lunch” Car Club – Start Your own Chapter!” →