Dateline: 1.25.12

A Salute to the design the set the style for America’s sports car, the Corvette.

It’s only been a week or so since the photos of a disguised C7 Corvette surfaced and already the critics are weighing in. One report commented that the profile and proportions look too much like the current C6. And therein lies the designer’s dilemma when it comes to designing a new Corvette. The new design has to “look like a Corvette,” but has to “look new.” This isn’t a new problem actually. But before we come down on the Corvette design team too harshly, we should all just breath… and be patient. Those disguised cars always look bad.

But, there is no doubt that the Corvette’s image will forever be locked into the design that goes all the way back to 1963-1964 when GM’s VP of Design, Bill Mitchell charged his designers with the challenge to, “Design a “narrow, slim, ”selfish” center section and coupe body, a prominently tapered tail, an “all of one piece” blending of the upper and lower portions of the body, prominent wheels with protective fenders, distinctively separate from the main body, yet gaffed organically to it.” The end result was the Mako Shark-II. Continue reading “NEW Mako Shark Tribute Art Print From K. Scott Teeters” →