Dateline: 8.17.11
Former Corvette Quarterly Editor and Campbell-Ewald Associate Creative Director Jerry Burton Chats with Bentley Publishing about Corvettes

Yesterday we shared with you the Facebook page for Zora Arkus-Duntov.I don’t know if GM still has this policy, but back in Duntov’s day, GM had a manditory retirement age of 65. So on January 13, 1975 Zora had his official GM Retirement Dinner. Aside from a few minor consulting projects, Duntov has was out of the Corvette picture. It’s almost hard to believe that he’s been out for over 36 years now. In retrospect, he was only involved with the Corvette for 22 years but obviously made a tremendous and lasting impact. In part 1, Jerry talks about his involvement with Chevrolet and the Corvette team.

In part 2, Jerry talks about possible technologies that might be used in the Corvette as a means of complying with the ever increasing fuel efficiency standards that all new cars will be required to meet. While numbers such as 35-to-40 mpg migh sound intimidating, Jerry tells of a C6 Corvette that he tested that got 30.5-mpg! A high performance engine is an efficient engine, so I have no doubt that the Chevrolet and Corvette engineers will be able to hit their MPG numbers.

 

Jerry Burton’s book, “Zora Arkus-Duntov – The Legend Behind Corvette” published in 2002 by Bentley Publishers was long overdue, but worth the wait. Jerry sat down with his publisher for a chat about his book. The two-part interview is below. Enjoy!  – Scott

Jerry Burton is the author of three Corvette books, “Zora Arkus-Duntov – Legend Behind Corvette” is available HERE.

“Corvette: America’s Sports Car Yesterday, Today, and Tomorrow” is available HERE.

And “Corvette” is available HERE.