Tagged: arthur chevrolet

Chevrolet Timeline Tales: 1920 Indy 500 Winner, Gaston Chevrolet, Killed In Beverly Hills Race

Chevrolet Timeline Tales: 1920 Indy 500 Winner, Gaston Chevrolet, Killed In Beverly Hills Race

The Chevrolet brothers were serious racers. The story of Louis’ Chevrolet Motor Company and William Crappo Durant’s buyout is now legendary. Louis started his car company in 1911 and sold out to Durant by 1915. The following year, Louis, Arthur, and Gaston started the Frontenac Motor Corporation, specifically to design, build, and develop race cars. When Gaston entered his first Indy 500 race in 1919, he was behind the wheel of one of the family business race cars. The following year, the Chevrolet kid brother brought home the Indy 500 gold, driving the latest of the Chevrolet brothers designed race cars.

More Interesting, Little Known, Seldom Talked About Chevrolet History

More Interesting, Little Known, Seldom Talked About Chevrolet History

Regardless of what your favorite auto maker happens to be, there’s no argument that “Chevrolet” is one of the all-time top iconic brands in American popular culture. Although the name may well have originated in France, it turns out that Louis Chevrolet emigrated from Switzerland. But first, he went through Paris, then Montreal, before arriving in Brooklyn in 1901. Louis had two younger brothers, Arthur and Gaston.

How ironic and sometimes cruel fate can be. The three men, whose namesake eventually became an American cultural icon, never profited in a big way from the Chevrolet automobile enterprise.