More Interesting, Little Known, Seldom Talked About Chevrolet History
Regardless of what your favorite auto maker happens to be, there’s no argument that “Chevrolet” is one of the all-time top iconic brands in American popular culture. Although the name may well have originated in France, it turns out that Louis Chevrolet emigrated from Switzerland. But first, he went through Paris, then Montreal, before arriving in Brooklyn in 1901. Louis had two younger brothers, Arthur and Gaston.
How ironic and sometimes cruel fate can be. The three men, whose namesake eventually became an American cultural icon, never profited in a big way from the Chevrolet automobile enterprise.
